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“John Kennedy was one of the most image-conscious president’s of his century. The imagery sharpened during the presidential years. As president he could better shape favorable symbols, realizing that personal style could counter political frustration, mask ineptness, and create popularity in a media-oriented society.” John F Kennedy had a style that most Americans liked. He was young, smart and believable. He knew how to work the media to his advantages; magazines and television was his source of power. That was the only way Americans could see the other side of him. Many Americans rate John F Kennedy as the best president in American history, even though his life was cut short, he had projected himself as a well respected man with his Camelot character, through television and photographs he was regarded highly by all Americans. John F. Kennedy was the youngest person ever elected president and the first Roman Catholic to serve in the office. “"JFK" represented the ascendancy of youthful idealism in the aftermath of World War II.” The promise of this energetic and telegenic leader was not to be fulfilled, as he was assassinated near the end of his third year in office. John F Kennedy was born into a rich, pol