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Introduction The airline industry is one of the toughest and riskiest businesses to succeed in. In the past 10 years there have been 82 airlines that have come and gone in the US airline industry. In 2002 alone the US airline industry alone lost over $6 billion. Yet there is one entrepreneur named David Neeleman going against all the odds and numbers and starting the most profitable discount airline today. In 1999 he raised $130 million to start JetBlue Airways, basing it out of New York's JFK airport. In its first year of operations it was already making profits on its $100 million dollar revenues. By 2002 even with economic slow downs Neeleman was still able to increase revenues for the company to $635 million and turn a profit of $55 million, which is the highest ratio in the US airline industry. Neeleman is considered to be a genius entrepreneur by many people, as besides his great success with Jet Blue he has also succeeded in helping to build 2 other successful airlines (Morris Air, West Jet) and also a ticketless reservation system called Open Skies. A man with so many success stories makes you wonder how he got the motivation and the resources to become so successful. Many of these questions can be answered thr