Instant Access To 100,000+ Essays!

In the course of the past 100 years the world had undergone a great metamorphosis. Two world wars and astronomical leaps and bounds in technology have changed our lives forever. But one thing remains unchanged; Harley-Davidson is still the undisputed leader in manufacturing and selling motorcycles. Created in 1903 in the Davidson’s backyard a new company rose and established itself as a force within the internal combustion transportation industry. It is not surprising that Harley has been around for 100 years, all one needs to point to is their mission statement. According to their 2001 annual report, Harley-Davidson’s mission statement is as follows, “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.” Through their strong mission to serve their customers, Harley Davidson has amassed numerous strengths that keep the compan