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Human nature has been easy to figure out throughout the years. This fact could turn out to have more cons attached to it than ever imagined. In the beginning advertising had its place. Advertising pushed patent medicines, filled a few pages of the Sears catalog, sponsored radio detective programs, acted as magazine filler, and eventually made it to television. The thirty second TV spot became the model. Now some advertisements have crossed the ethics line. The line between advertisement and entertainment are becoming nonexistent. Guerilla, stealth marketing, and product placement are the two main unethical agents in advertising. Stealth by far is the most sneaky and unethical technic in advertising. Stealth marketing is sending actors to interact with real people and casually talk up a product. These actors do not wear a name tag or a logo shirt, they appear as normal people. A great example that would best explain stealth marketing would be the Sony-Ericsson company. They invented a new cellular phone with a built in camera. They hired a group of actors to walk around Times Square in New York City posing as tourist acting as newlywed couples on a honeymoon. They would go up to strangers and ask them to take their picture