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The Internet has created many opportunities to access information freely and quickly. However, according to C. Shapiro and H. Varian, the authors of Information Rules, when it comes to information goods, it is necessary to; " understand whether the on-line version stimulates sales or steals them from the off-line version." (p. 64) In the winter 2000/2001 edition of Foliomag.com, an article by Dale Buss "Strutting your Internet Stuff" analyses five magazines that are making information available on-line and off-line. Two of these includ