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Since 1955 McDonald's has grown to over 12,000 outlets worldwide. The term McDonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. The author George Ritzer writes on McDonaldization. He views it not only on the fast food restaurant business but anything that has been updated with the times, to be more time efficient for the consumer and the workers. An example of this would be adding a drive up window to a restaurant, making it faster for the consumer to get their food without getting out of th