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Media Evaluation: “The Cult” I have attempted to produce a movie trailer of the horror genre that aimed to set up a condensed narrative, several enigma codes and capture a large audience for the actual film should it be produced. This was attempted using a variety of methods and techniques. In my opinion the end product was a strong in piece in achieving the aims of the brief; however it was not without its weaknesses. In favour of the trailer it did follow the generic conventions of a modern “teen-slasher” movie and succeeded fairly well in embracing opportunities to develop on the concept of enigma codes, this is an important element in any trailer as it is a well used tool in capturing a large audience. The attempt to set up a narrative for the piece whilst still maintaining an element of secrecy emphasising the conspiracy element of the story was done with a certain degree of success, using on-screen text and addressing the audience directly allowed the piece to have a certain interactive factor which as stated in the brief is used as a technique to lure an audience to a film. Classic signifiers such as knives, guns and blood were used so that the viewer of the trailer can identify the genre of the film with