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Honesty, Intelligence, morality, and charisma are what the public presumes all Presidential hopefuls to have. But why those characteristics, shouldn’t the public look at Presidential candidate’s views on issues and their experience as a legislature? The answer is simple, media companies abroad and domestically shape views of the public on what serious Presidential candidates should encompass. The press is responsible for creating a portrait of how the general public views candidates, dictates what exposure the candidates will have, and finally selects what topics the public will pay attention about in the election. The press dictates how a President candidate should appeal to the public. Americans are extremely involved with looks so th