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When thinking about the iconic figure, there are certain names that immediately spring to mind, John Lennon, Che Guevara, Elvis to name but a few, although the figure who seems to have had the biggest impact, especially in American culture is JFK, who is often looked upon as a Marta by American people. There are many suggested reasons why this is the case, the fact that he died while in presidency and the world famous footage of the assassination, the fact that his presidency was seen as ‘The Camelot’ period, and the American people were genuinely happy with the presidency of the time, it could also be his charismatic character and good looks that has kept him in such high opinion with the American citizens, in my essay I will examine these issues and more, looking at pop art recreations of JFK, Photojournalism used at the time of the presidency, I will also look at JFK the film, and Oliver Stones interpretation of aspects surrounding JFK, I will also look at how the assassination footage is so memorable, and how it could contribute to his iconic status I will also examine the re-appropriation of the Kennedy image, and the assassination footage in continuing to build on the Kennedy myth. Figure 1 –Oil on Canvas Oi