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CASE SUMMARY Dell is a premier provider of computer systems, products and services used by customers worldwide to build their information-technology and Internet infrastructures. Dell led commercial migration to the Internet, launching www.dell.com in 1994 and adding e-commerce capability in 1996.The following year, Dell became the first company to record $1million in online sales. Today, Dell operates one of the highest volume Internet commerce sites in the world. The company's website receives 775 million page requests per quarter at 80 country sites in 27 languages/dialects and 40 currencies. Dell is increasingly realizing Internet-associated efficiencies throughout its business, including procurement, customer support and relationship management. At www.dell.com, customers may review, configure, and price systems from Dell's entire product line; order online; and track orders from manufacturing through shipping. In 1998, Dell expanded the online customer base beyond the low-volume accounts that make up the majority share of the direct marketer's Web sales today. According to Bill Morris, Dell’s Senior Online Marketing Manager, a major focus was to do business with major customers online. Dell's push was designed to att