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Photography, a nineteenth century scientific invention, has like many other technical innovations of the era “dramatically altered mankind’s perception and experience of the world, “an effect that continues to this day” (Museum Ludwig Cologne 1996). The invention of photographs defines the beginning of the modern era due to the effects it had on new systems of representation including graphic design and advertising. The photograph evolved and “it was this fertile and receptive soil” (McQuire 1998, p. 18) of the nineteenth century which saw its serious development. From the birth of lithography to the development of chromolithography, and the new systems of representation in graphic design and advertising on billboards, posters, and in magazines, its invention next to the printed word, is still the “widest form of communication” (Gernsheim 1962, p. 12) since the beginnings of the modern era. The ability and need to create and reproduce photographs ourselves has created a virtual reality that has become an inescapable part of our modern era (Museum Ludwig Cologne 1996). The invention of photography as we know it in the modern world today is one which not one person can solely be praised for as many generations ha