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Pricing Analysis Digidesign Mbox Audio Interface Product Introduction “Digidesign’s Mbox is a USB driven audio interface that features two analog input/outputs, 24-bit stereo S/PDIF digital I/O, two analog TRS inserts, a headphone output with dedicated volume control, and zero latency monitoring” (“Mbox two”). In layman’s terms, the Mbox is a relatively small hardware unit that allows Macintosh and PC users to record music on their home computers. The Mbox works in conjunction with the music industry’s most popular recording vehicle: Digidesign’s Protools software, which comes free with the purchase of an Mbox unit. The list price for an Mbox unit is $495.00 (“Digidesign”). This pricing analysis compares the possible pricing strategies for an Mbox unit at three different point-of-purchase locations: SoftwareOrders.com, Rainbow Guitars, and Guitar Center. Digidesign Mbox Price Comparison SoftwareOrders.com SoftwareOrders.com is an online computer software vender that has been in business for over 14 years (“Contact”). SoftwareOrders.com is selling the Digidesign Mbox for $435.00 with a minimum shipping cost of $20.39. SoftwareOrders.com has most likely chosen to sell the Mbox at thi