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It is common to name sports like hockey and baseball when discussing pastimes of a competitive nature. Perhaps it is because of their physical nature; a bat hitting a ball, or a thunderous body check. There is however, one sport which is only to often left out of such discussions. That sport is sailing. Competitive sailing to those who follow it is addictive. Seeing multimillion dollar sailboats with well trained crews rounding buoys without ever touching them is like enjoying a high speed F-1 race at an understandable pace. It is for this reason that ads sailing gear are not found in just any magazine. Furthermore, they are designed for people who would purchase the products, people who sail. This ad, taken from sailing world is a perfect example. It’s limited colour palate, lack of text and effective visual aids make it a ver