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“Killing Us Softly 3” Jean Kilborne 1. When Kilbourne says that advertising “sells much more than products,” she is saying that other than the obvious attempt to sell merchandise and services to the public, advertising has the ability to set the way people view society. Advertising has the ability to “shape” how we see what society “ought to be,” from the clothes and lifestyles, to the way young females perceive the way they need to look in order to be attractive. If one looks at all the advertising forms in a certain time period, whether it be television, radio, or billboard, there is a noticeable pattern of comparison between all advertisements. In today’s society, most advertising is geared towards women and their bodies. Everywhere you lo