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Everyone knows that a human stands on the top of the biological ladder. But what makes a human different from all other creatures? Language and speech!!! Of course, some animals can communicate with each other with the help of sounds, smells and movements. But only human can speak!!! And it is a present to humans from creator. According to the Great Russian critic. V. G. Bellinsky: You can kill by words, you can save by words, You can create and destroy by words! According to the great Asian thinker Saadi: “Words may be, sweet as honey, to pleasure the audience, words may be sharp, as blade, to hurt the audience, words may be, like fire, they burn the hearts of the audience, rouse them to act, words maybe, like water, they make calm the listeners, and decrease the malice of the crowd.” The ability to control the “word” makes a speaker more impressive. But how can we make our speech more effective and our language richer? Let us open some secrets, how we can control the “word”. The first thing that every speaker should have is sincerity. The speaker always tries to convince the audience by his speech. But how can he convince somebody, if he does not convince himself? A person has the most impressive speech, when he