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In the 1920s, almost overnight, the movie industry dramatically grew and plunged into the lives of almost everyone in the United States. Since, this occurrence came so sudden, not much information was available causing some to worry about its effects on children. What is this new popular culture and what influences should be expected by consuming this medium? No one knew about the level of seriousness or whether it could affect children in negative terms. As the film industry grew more popular, so did the cry and anxiety of the concerned adults. Thus, a serious study was needed in order to educate America of this new trend ?mass media communication. The rising concern of the public ultimately led to the development of scientific assessment or the study of mass communication. This new field of socia