Instant Access To 100,000+ Essays!

The trials and Tribulations of the Japanese Domestic Automotive Market For the past 5 years or so I’ve been getting more and more involved with import cars whether it be tuning, driving or reading about them and the industry as a whole. Last year I just finished building a Honda Civic witch I bought as a bone stock car. I invested a lot of time and money, and won a few trophies with it as well. The import tuner scene is a multi-billion dollar business thanks to a mirage of all types of “market boosting” factors. One of which is The Fast and Furious movie of 2001, and the upcoming 2Fast 2Furious, projected to be released in June of 2003. After this movie was released the import tuning market jumped its revenue by 78%. Some other results of the industry skyrocketing are the implementation of aftermarket tuning parts, accessories designed specifically for the import vehicles and the wide support of various race circuits. However, I am seeing a trend in this market that could potentially hurt one popular import manufacturer. The problem with the Honda Motor Company is the issue of whether or not to integrate two very different cultures, American and Japanese. Honda is a global industry with operations prominently i