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Inside Bloomingdales
Inside Bloomingdale´s on the third floor you will find Anne Klein Petite. It’s located between Ellen Tracy Petite and Bobbi Brown makeup. For the past three weeks, I’ve observed the merchandise flow, newly featured items, and targeted customers. The active hanging stock that I chose was the front two racks along with the bureau between them. These were the first merchandise items that caught my eye right away.
Week 1 as of April 15th
The merchandise assortment for Anne Klein is as follows: Narrow and Deep (few styles but many sizes and colors). An example is the Relaxed fit pant in which there are sizes from 2-12, found in navy, beige, white, black, brown, and gray. The pricing strategies are regular price. The price lines are skirts $175, Blazers $375, Dresses $295, Jeans $155, Pants $275, Blouses $125, and Sweaters $200. The price ranges are from Jeans $155 to Blazers $375. The price zone is high and is found under the bridge level as Anne Klein Petite. (The petite size is for any woman under 5ft 4´). The degree of fashionability is conservative. The targeted customer is the businesswoman who seeks comfort in her clothes without being too flashy. The quality level is of first quality. The merchandise has standards
Approximate Word count = 2488
Approximate Pages = 10 (250 words per page double spaced)
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