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No longer is hockey Canada’s sport. The Americanization of hockey has made the status of our nations cultural icon decline. Hockey is still Canada’s favorite pastime, yet most Canadian’s feel that we are losing part of our heritage and losing control of the game. There are some key factors in the diminishment of our game such as the finacial aspect, marketing and also the amount of American influence. Some Canadian teams have had to move to the United States because of financial reasons, most specifically the weakened Canadian dollar in relationship to the U.S. dollar. This has created even more of an impact since all players in the National Hockey League now negotiate their contracts exclusively in U.S. dollars while gate receipts in Canada are still in Canadian funds. The Winnipeg Jets were a Canadian team that had to move to the U.S., becoming the Phoenix Coyotes. The threat, of being forced to relocate to the United States, is becoming more of a reality especially for the small market northern teams. The cities to the south have bigger markets and obviously the dollar value is not a consideration. The NHL f