A Look at Fashion Through the 50's and 60's

The "American DreamaE helped facilitate the loose spending of the 1950s. Every family yearned for a white picket fence, a suburban house, and green lawns. Because the men had just returned from war, they had taken over the jobs that were previously occupied by their female counterparts, the women returned to their kitchens. Thus, the amount of children being born was on the increase, and families had to purchase more goods to support the baby boom. Furniture, dishwashers, and washing machines were innovative, popular items that helped ease the drudgery of household chores. In this way, large companies such as General Electric saw their business skyrocket. This company, as well as a multitude of others, began to advertise more frequently and through a variety of different arenas. Billboards were erected on highways; ads graced every page of popular magazines. In this way, the consumer was more knowledgeable as to what was available on the market. Efficiency became very important to the companies. Corporations would reorganize so that there were more jobs available and the descriptions of each job didn't overlap. Suddenly, jobs became avai



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