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Interactive/Internet Marketing Plan
Executive Summary
This Internet Marketing Plan provides an overview of how the Cainer Alliance website will be marketed to the hardcore gaming audience. It also details the specifics of the target audience and the current environmental situation and competitors/market place.
It explains the niche market that this website wishes to capture and the best way to do so.
A marketing mix is described which outlines the key strategy and tactics that will be employed to promote the website.
After analyzing all the data the following conclusions were reached:
There are some threats to the success of the site; however there is a very good chance that the site will be quite successful.
The niche market exists.
There are very few direct competitors and none in Australia
Trends indicate increase in online shopping and increase in computer use specifically for playing games
There are constant technological advancements in this market.
Hardcore gamers are big spenders on computer equipment.
The initial principle is large but the site will generate profits when the loyal customer base grows in size.
Introduction
The Goal.
To create a successful E-Commerce website to sell products to hardcore gamers.
The Plan.
Gaming
Approximate Word count = 4035
Approximate Pages = 16 (250 words per page double spaced)
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