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Market Entry: Africa Introduction A company that operates only domestically is limited to its border. An international organization takes advantages of the global arena to maximize its revenues. When an organization has made a decision to enter a foreign market, there are a variety of options open to it. These options vary with cost, risk, and the degree of control, which can be exercised over them. The simplest form of entry strategy is exporting. The more complex forms include the truly global operations, which may involve joint ventures or a new subsidiary. The purpose of this case analysis is to examine the risks and benefits of entering the African market. What are the key drivers and challenges to enter the African marketplace? Following, this paper will list the issues for a company to enter the African marketplace. Key Drivers When a company decided to enter a fo