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Abstract In order to have a successful Internet business, companies must develop a business strategy that outlines customer experience as well as core products and/or services. Strategy on the Web The World Wide Web has become an important tool for companies to sell a variety of products and services to consumers. The primary objective of most Internet companies is to complete a purchase transaction. However, the World Wide Web can offer more to consumers by providing a unique customer experience. This experience will bring them back to shop time and time again. Identifying and building the quality of the customer experience process is the single most important element in the development of an Internet strategic plan.