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Culture and Behaviour in China After entering new era, China, gradually caused an exclusive cultural and economic wave throughout the world. In every science area, Chinese people donated themselves for the development of human evolution. Especially when China succeeded in participating WTO and obtaining the qualification of 2008 Olympic Games, Chinese culture undoubtedly acted and impressed world in its characteristic ways during the merging process of world. In the essay, differentiates between Chinese and western culture, and key elements in influencing people’s behavior will be disclosed from four areas which are power distance, material incentives, Confucianism and public reputation. l THE BACKGROUND When the emperor of Qin set up the first centralized power within the whole country, China started its more than 2000 years feudal history. One of the key issues of Confucianism is to establish the hierarchy mechanism for the emperor. Hence, the consciousness of power distance is rooted in most of the Chinese minds. Additionally, due to the impact of the economic stimulus, Chinese traditional culture is influenced and changed in some aspects represented by material incentive and public reputation. There is also evide