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Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity. Calvin Klein. When Calvin Klein began a new advertisement campaign for his label ‘redundant’ jeans in ’95, he embarked on a new wave of advertising that put a drastic spin on the old phrase that ‘sex sells’. No longer did gorgeous female models with their trademark long hair and long legs suffice for an advertising campaign. Instead, young men with rippling six-packs and dark, thick hair modeled as the new norm of fashion advertising. Photography styles altered too, where advertisements no longer exhibited typical features, such as catchy slogans or well-dressed models, which dominated the advertising world of the early ‘90s. Instead, Klein’s advertisements pushed the boundaries of the fashion photography, where some photo shoots seemed more like porn sets. Take the image of the model in the advertisement. The model’s clothing signifi