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The Charles Schwab Corporation is one of the fastest growing financial services companies and the leading provider of on-line brokerage services through the Internet. More, Charles Schwab is the site for the investor that demands excellent customer service and a high level of security. Schwab is both the largest discount brokerage in the real world and it is the largest online brokerage with almost a third of the market. By the end of 2000, Schwab had captured over half of the discount brokerage market, having 870 billion dollars customer assets. Schwab provides service to individuals, investment managers and institutions. Boosted by deregulation in 1975, the brokerage industry has tremendously changed. Before, the full service brokers used to supply their investors who are mostly rich professionals with brokering services, financial advices and access to privileged information. Information technology has helped the market to grow rapidly to a wider base of customers, and there are more new players such as discount broking, information only firms joining in this market. Because of the Internet, the access to the information is much easier. People prefer to buy directly some shares on Schwab.com rather than to choose a tradition