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Using Health Infomercials to Develop Media Literacy Skills Children’s exposure to various types of media is significant and consistent. Today’s youth watch hours of television or play a significant amount of video games. Because students watch so much television, they are exposed to commercials as a form of advertising. Often the commercials become as entertaining as the programming. On the cable channels, some commercials are much longer than the usual 60 seconds. This version of commercial is called an infomercial. Susan Hill and Gordon Lindsay, of Brigham Young University feel the health education curriculum is an ideal way of teaching media literacy skills