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From the beginning of the 1960’s, the immigration rate for Asian’s have proliferated on a rising trend. Since then, as tracked by the U.S Census Bureau, between 1990 and 2000 the Asian American population increased nearly four times as fast as the U.S. population as a whole. This increase in population trends have a dramatic impact upon buying power, or disposable personal income of this particular group. This particular market is said to be the most affluent population segment amongst other minority classes. I will discuss the implications of the Asian American Market as well as the factors that play major roles and key trends which highlight and estimate the size and growth of the purchasing power of Asian Americans. This report details the effects of consumer behavior of Asian Americans and shows their buying patterns with the use of demographics and pyschographics. Asian American media is discussed and marketing and advertising strategies employed in the Asian American market are analyzed. The Asian American market represents high population growth, high income, high education, and most importantly, high involvement. This demographic overview tells us t