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Nintendo Case I. What Helped Nintendo Grab the Market Share from Atari in the Home Video Game Market? KSF of Nintendo lie in the process that Nintendo interacts with other forces within the Business Network¡XThe Value Net: Complementors: ƒÞ Develop complementary products: Licensing other companies to develop games for its system, creating the complementary goods that favors the sales of its systems. NOA also licensed its game characters to a wide variety of other businesses, creating economies of scope. ƒÞ Security chips: only Nintendo-approved cartridges would be able to run on the system, containing the counterfeit games and at the same time pressing Nintendo¡¦s licensees to pay royalties, absorb the manufacturing cost and place minimum orders. ƒÞ Strategic alliances: Teamed up with Mitsubishi; acquired license to manufacture and sell Magnavox¡¦s home video game system; Licensing agreement with Walt Disney. NOA sought out promotion partners, such as Pepsi,