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Strategies and Effectiveness Measure • Organizational Strategies IBM has 11 initiatives to follow as part of their organizational strategy to ensure effective and efficient operations. They are Portal, CRM, ERP, Strategic Outsourcing, Strategic Planning, Business Case, Business Process/ Organizational Change, E-Work/Intranet, Case Management, E-Learning, and IT Infrastructure/Enterprise Architecture • Measure of Effectiveness To determine the underlying benefits for operational efficiency and organizational effectiveness, the 11 initiatives are evaluated against eight KPIs s which were segmented into four performance categories. 1) Information management: Promotes more effective and efficient data capture, storage, analysis and use to improve services and manage operations (KPI’S: Improve distribution of information and communication, Ana