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Organizational Behavior (OB) is a field of study that researches the influence that individuals, groups, and structures have on the behavior within an organization. The purpose of studying organizational behavior is to apply knowledge learned in the research to help improve the organization’s effectiveness. This is a very important factor in maintaining any organization because it affects the performance. When you continue to apply techniques to make an organization become more effective, the more successful an organization will be. Individuals in the organization, groups throughout the organization, and the structure of the organization are the three determinants th