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Vietnam is becoming more transparent and has promised to open its borders to international trade. Whether or not this is literally happening though is questionable. This is in part due to the communist regime still present in Vietnam. The so-called bureaucratic “red tape” makes it difficult to progress. Although this is the case, huge changes have been made in the country within the last decade or so, both economically and socially. These changes have helped the U.S – Vietnam relationship greatly. The U.S. removed the embargo that had previously existed against Vietnam and has begun to establish normal trading relations with the country, which helped lower tariffs. American companies now have the opportunity to target a brand new market. In doing so, many factors must be assessed. As is the case when penetrating any new country or market abroad, there are many challenges that must be face