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Semiotics or semiology is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is. I chose a car from my Dupont Registry Magazine that signifies things in life. It’s the Bugatti EB Veyron 16.4. This automobile signifies wealth, speed and power. One symbolic sign on this front cover is the Bugatti emblem, which shows me that this is a Bugatti. Wealth, the signifier that everyone wants in life. This makes me think about how much money you need to buy one of these cars. A million bucks should cover it, that’s not including insurance on this every month. There are myths about