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Analysis of the Slim-Fast Ad

    The Slim-Fast ad, printed in the April 30, 2000, Boston Sunday Globe advertising supplement, uses a former celebrity model, Lauren Hutton, as the spokeswoman for the product. The Slim-Fast ad tries to attract a female¡¦s attention. Females care more about their weight than men do. Thus, middle class females are the main target for the ad and the age level for the product ranger from thirty-five to sixty-five because the model Lauren Hutton is fifty-six, and it is very difficult to have a thin body at her age. Women usually get fat when they get married or old. Therefore, the ad shows that a 56-year-old woman can have a healthy and thin body because she uses the Slim-Fast product. Thus, the ad is for housewives mostly, but because Hutton¡¦s empty wedding ring finger is clearly miss able, is a super lure

Approximate Word count = 549
Approximate Pages = 2 (250 words per page double spaced)

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