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Memory: Rote Rhearsal and Mental Imagery Abstract Memory has been the focus of psychology research since the beginning of psychology. Investigators have focused on the structure of memory and factors that aid or inhibit the ability to store and retrieve information. Bower’s research (1972) found that that mental imagery of unrelated word pairs affected its retrieval The aim of my investigation was to replicate Bower's reserah (procedure). My alternative hypothesis was that there would be a significant difference in the number of words retrieved by participants who had used mental imagery to learn the word pairs than to participants who had been given rote rehearsal as the form of memorisation. Ten male and ten female participants were tested. The participants were 16-18 year old students at small heath sixth form in Birmingham. The sample I used was the opportunistic sample whereby I obtained those participants who were available to me at that time. I will be testing a representative sample of 20 students. The study will be carried out in a field setting. All participants were given 20 word pairs, the participants were asked to memorise and recall some (pre-selected) words by imagery and the others by rote rehearsal.