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Introduction : The key of success within an organization is to understand the quality of the product and provide it to the ultimate consumers. A recent study ( Kanji 1996, pp 34) found that Total Quality recognizes contribution from all employees and ensures that people are aligned towards the same ultimate goal, that of meeting customer satisfaction. This assignment are required to research and analysis the quality of the chosen product. The product that I have chosen is yoghurt product; which people are getting more health awareness, yoghurt have become one of the most popular products in our normal life now. There are varieties of yogurt which we can found it in super market’s shelf. Every yogurt have different type of level quality contained; example of famous dairy food product manufacturer Dannon ® produce wide range of yogurt such as plan yogurt, rich fruit flavor yogurt, creamy yogurt, low-fat yogurt, diet yogurt and even real fruit yogurt. Their quality, marketing communicated to consumers, nutrition contained, packaging, sizes, price, volume and even the shape of each yogurt from the same manufacturer are different. Therefore to compare with 3 different level quality of yogurt we should understand the ingred