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Effective Communication Many people speak of communication, but few rarely get to the point of what communication means, or more importantly, what they mean when they say “communication”. Are there rules for effective communication? Are the rules set in stone? Do the rules change with societal environments, corporate environments, audience environments? The answers seem easy, but are more deceptive then they would first appear. There are rules for effective communication. These rules, for the most part, are not stationary. The rules change based on who you are communicating to, what you are communicating, and the environment in which you are communicating. You may be able to have effective communication when you are hanging out with your friends watching the game, but you would not present the information in the same way were you communicating to a CEO at your company, even if the information remained the same. “Whether you’re dealing with prospects, clients, vendors or co-workers, quality communication will make your meetings more productive” (Kohn & Kohn, 2001). They go on to state that there are four rules that do not change in the drive to create and implement effective communication, the first being a co