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Laughter, the Best Salesman I have chosen to compare two commercials that use humor to market their product. The first commercial I have chosen is a Snicker’s candy bar commercial. The commercial starts with a shot of a football game, in which a player has just been brutally tackled to the ground. The coach, referees, and medics rush out on to the field, and crowd, concerned, around the fallen player. As he comes to, the player tries to assure his coach that he’s still fit to play. The dialogue goes something like this: Coach: Son, do you know where you are? Player: Sure, I’m in New York. Coach: Who am I? Player: You’re the coach. Coach: And who are you? Player: (dramatically) I’m Batman! Coach: Maybe you should sit out for a while. Player: No, really, I’m Batman! As the player sits on the bench, you see him unwrap a snickers, and take a large, caramel dripping, bite while the narrator says, “Not going anywhere for a while? Grab a Snickers!” The commercial ends with different scenes, depending on which version is being played. One version ends with the injured player leaping around the sidelines using a towel as a cape and yelling, “To the Batcave!” Another version ends wi