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Current Marketing Situation This is the initial step in creating a marketing plan for businesses. Analyzing the door and trim market that Gerry is trying to enter in Markham will enable the marketers to understand the entire market. The analysis is conducted in by examining the following topics; possible target markets, product options, business locations (the place factor in marketing terms), promotions, pricing strategies, and competition in the door and trim market place. By fully understanding these sections Gerry will be able to determine a definite business direction for the future. Target Markets  Retail consumer’s, such as do it yourselfer’s (DIYer’s)  Renovations specialists  General contractors – small scale to mid level  Custom home builders  Developer’s Products  Specialty doors  Economy doors  Trim (door casing’s)  Moulding’s  Garage doors  Cabinet doors  Knobs & hinges (hardware)  Frames  Windows  Peepholes  Doggy-doors  Patio doors  Mats  Locks (key & keyless)  Installation services  Delivery service &#