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A whole new face of a growing American culture is presented in an article by Steve Rushin titled “Hip Unchecked,” which appeared in the June 1999 issue of Sports Illustrated. In this article, Rushin vividly describes the “American character” and ways we use language to create our identities. Rushin bemoans the continuous sarcasm and attitude to which he is witness, whether at the ballpark or in front of the T.V. He argues that our cultural values are evaporating and claims that we are becoming a “Wise Guy Nation.” In t