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Problem Overview As the Vice President of sales for Zone One Communications you have a dilemma of needing to raise profits for the company, but do it in a way that doesn’t overstep your boundaries and all parties involved could realize gains. One way to do that is through a fairly new technology called virtual advertising. This is putting advertisements in places where it would have been impossible to do before this new technology. They use computers to superimpose advertisements onto the screen so people at home can be exposed to other advertisements and more revenue can be generated. The biggest problems are getting the OK from the schools to do, and paying for the expensive new system. Diagnosis The decision making progress needs to involve different stakeholders. The first one to consider is the school that is hosting these events. In this case it is Indiana University and Purdue University. They have sold the rights to broadcast the game, but there are stipulations written into contracts to protect their interests. One would assume that the broadcasting company could not have rivals as game night sponsors to the sponsors of the team. This may include an athletic apparel compan